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Code of Ethics


Health Care Professionals’ (HCPs) first and highest duty is to act in the best interests of their patients. Medical Technology (MedTech) companies can help HCPs meet this duty through necessary and valuable collaborative interactions. To ensure these collaborative relationships meet the highest ethical standards, the AdvaMed Code of Ethics on Interactions with Health Care Professionals (the “AdvaMed Code”) provides MedTech companies guidance based on the Code’s Six Cornerstone Values: Innovation, Education, Integrity, Respect, Responsibility and Transparency.

While the AdvaMed Code has long set the standards for ethical interactions between HCPs and member companies, we’re presenting an update in 2020 that reflects today’s world. Effective January 1, 2020, the revised Code offers current examples, enhanced user-friendless and greater clarity to address the evolving nature of HCP interactions.

Compliance in the MedTech Industry

AdvaMed Code

Revised Code

  • A copy of the AdvaMed Code is available here.
  • This version goes in effect on January 1, 2020.

Current Code

  • A copy of the 2019 AdvaMed Code and related FAQs is available here.
  • This version remains in effect until December 31, 2019.

Additional Resources

Code Certification Center

The AdvaMed Code Certification Center is open to both AdvaMed member and non-member MedTech companies to sign on to the code and obtain a certification logo to adopt, proudly display and reap the benefits of Code certification:

Code Tools & Resources

AdvaMed offers AdvaMed Code training and compliance assistance to encourage ethical business practices and socially responsible industry conduct related to their interactions with HCPs:

  • The 2020 Code Training Deck for an introductory course on the Revised AdvaMed Code of Ethics.
  • The Resource Center for new and updated tools, resources and other materials to assist companies in adopting the AdvaMed Code.