AdvaMed® Advancements: Q4 2025 Report
AdvaMed® Advancements: Q4 2025 Report highlights how unified industry advocacy responded to policy disruption, trade uncertainty, and federal action impacting medtech.
AdvaMed® Advancements: Q4 2025 Report
JUST RELEASED! Learn how our achievements underscore a single truth—AdvaMed’s strength lies in its members.
AdvaMed® Code of Ethics
Guidance. Integrity. Confidence.
The AdvaMed® Code of Ethics on Interactions with Health Care Professionals is the medtech industry’s gold standard for ethical business practices. It establishes clear, practical guidance on how companies should collaborate with health care professionals (HCPs) while upholding integrity, innovation, and respect.
AdvaMed‘s Code of Ethics
The AdvaMed Code of Ethics is the medtech industry’s gold standard for ethical business practices. It helps companies collaborate responsibly with health care professionals (HCPs) to benefit patients, upholding integrity, innovation, and respect.
The Guide
Learn the foundational principles of the Code.
The Certification
Formally adopt the Code and earn the Certification Logo (2024–2026).
The Training
Interactive online training that equips your team to apply the Code every day.
The People
Anyone in medtech—sales, marketing, clinical, or compliance.
Industry Facts
Medtech’s Impact
Millions of patients’ lives are improved every day because of advancements in medical technology. Medical technology companies strive to innovate and develop the best tools to diagnose and treat patients. Discover the true impact of our industry.
Hot Topic
AdvaMed®’s Medical Innovation Agenda
AdvaMed® is collaborating with leaders and medtech champions from both parties in both houses of the 119th Congress on our top medtech priorities to foster greater medical innovation and expand access to medical technologies.
Latest Research
Research & Policy Papers
Our experts are continually conducting new and valuable research for the medtech industry.
Key Events
AdvaMed® Events
Explore AdvaMed®’s event lineup—designed for members and nonmembers to connect, collaborate, and stay current on the latest medtech trends.
Receive RAPS accreditation at the upcoming Medical Device Submissions Workshop Series dates include:
- 510(k) & De Novo | February 23-24, 2026
- IDE | February 25, 2026
- PMA | February 26-27, 2026
Our Latest Resources
From Category to Capabilities: Rethinking Procurement Through the Business Lens
Read how shifting to a capability-driven procurement model enables medtech organizations to better align sourcing decisions with business strategy, and strengthen cross-functional collaboration.
AdvaMed® Advancements: Q3 2025 Report
AdvaMed® Advancements: Q3 2025 Report. Amid an increasingly charged political environment, AdvaMed remained a steady, persuasive voice for medtech innovation. From mobilizing rapid action on the Section 232 investigation to…
AdvaMed® Device and Diagnostics Compliance Group Benchmarking | Meals
AdvaMed® periodically compiles benchmarking data on Member companies’ policies regarding the provision of meals and refreshments to U.S. Health Care Professionals to assist companies in understanding industry trends and practices…
Kevin Lobo, Chairman and CEO, Stryker“As an AdvaMed® member, Stryker has benefited tremendously from the access we have to so many resources.”
Tracy MacNeal, President & CEO, Materna Medical“We’ve had access to issues and networks in regulatory, health economics and fiscal policy that we would never have had as an independent medical device company.”
Martha Shadan, President & CEO, Miach Orthopaedics“The opportunities to engage, learn and stay informed through membership in AdvaMed® is invaluable to us as a start-up organization.”
For Diagnostics Companies: AdvaMedDx®
AdvaMedDx® is the world leader in advocating for health care policies that support diagnostic testing through robust innovation, timely regulatory approval, appropriate payer coverage, payment rates commensurate with impact on care, and rapid adoption of new, safe and effective diagnostic tests.
For Emerging and Early-Stage Companies:
AdvaMed Accel®
Dedicated to the needs of smaller medical technology companies, AdvaMed Accel® works to ensure the voice of small pioneering and entrepreneurial companies is heard by policymakers.
AdvaMed Digital Health Tech™
AdvaMed Digital Health Tech™ promotes the critical role of data and digital medical technologies in improving patient care. The Center provides digital medical technology companies opportunities to explore sector trends, challenges, and opportunities; network with and learn from peers; and shape public policy positions to advance digital medical technology contributions to health care.
Medical Imaging
AdvaMed®’s newest division — Medical Imaging – represents the world’s largest, leading companies that are providing healthcare professionals with the ability to screen, diagnose, treat, and monitor patients by providing accurate, detailed images.
MedtechVets
MedtechVets helps veterans find meaningful employment in the medical technology industry. Sponsored by AdvaMed®, this nonprofit bridges the gap for veterans by providing personalized career transition services, mentorship, career development guidance, and industry networking.
Medtech Events
Medical Device Submissions Series: 510(k) & De Novo Workshop
8:30 am – 4:15 pm ET
February 23-24, 2026
February 23-24, 2026
Medical Device Submissions Series: Investigational Device Exemption (IDE) Workshop
8:30 am – 5:15 pm ET
February 25, 2026
February 25, 2026
Medical Device Submissions Series: Premarket Approval (PMA) Workshop
8:30 am – 4:30 pm ET
February 26-27, 2026
February 26-27, 2026
AdvaMed® Updates
Become an AdvaMed® Member
Join over 500 medical technology companies as a member of one of the most effective trade associations in Washington, D.C.