2023 Lifetime Achievement Award Recipient

AdvaMed is excited to announce that the 2023 Lifetime Achievement Award recipient is William H. Longfield, Chairman and former Chief Executive Officer of C.R. Bard, Inc.! He will receive the medtech industry’s most prestigious award during The MedTech Conference on Tuesday, October 10th, 2023 in Anaheim, California. AdvaMed’s Lifetime Achievement Award honors the accomplishments of pioneers in the medical technology sector whose contributions have had a profound impact on patients’ lives and the industry as an essential part of America’s economy.

William H. Longfield

William H. Longfield was born in Chicago, Illinois. Graduated from Drake University with a bachelor’s degree and then the Kellogg School at Northwestern University.

He met his wife Nancy while attending Drake University.  They were married in 1961 and have two sons – William James and Scott Patrick.  Nancy and Bill currently live in the Charleston, SC area and spend most of the summer in Cashiers, NC.

Mr. Longfield started his career at American Hospital Supply, where he spent 22 years.  Before leaving, he held numerous senior management positions. He then founded the Cambridge Group, which he took public in 1988, after which he left to become Chairman and Chief Executive Officer of C.R. Bard, Inc., a position he held until his retirement in 2003.

In addition to the Bard directorship, he was on several other boards throughout his career including, West Pharmaceutical, Cytec, Inc., Horizon Health, Inc., Applied Biosystems, Life Tech, Inc., Manor Care, Inc., AdvaMed, and HCR, Inc.

In addition to serving on public company boards, he was on the board of Atlantic Health System in New Jersey and served several terms as its chairman. He also was a director of Centenary College.

Mr. Longfield is an avid golfer belonging to several golf clubs.  He enjoys fishing and college athletics.

Award Criteria

AdvaMed’s Lifetime Achievement Award honors the accomplishments of pioneers in the medical technology sector whose contributions have had a profound impact on patients’ lives and the industry as an essential part of America’s economy.

This prestigious award takes into consideration individuals from across all medtech sectors who have continuously displayed commitment, promoted progress and were a catalyst for positive change in the medtech industry. Previous recipients include Lester B. Knight (2022), Edward Ludwig (2021), Ron Dollens (2020), Cathy Burzik (2019), Vernon Loucks, Jr. (2018), Jack Wareham (2017), John Abele and Peter Nicholas (2016), Dr. Thomas Fogarty (2015), Earl Bakken (2014); and John Brown (2013).

Nominees for AdvaMed’s Lifetime Achievement Award should be outstanding individuals who have made meaningful and prolonged contributions to the medical technology industry. Eligible candidates shall have been retired from their day-to-day medtech industry responsibilities (and no longer be serving as the board chair for their signature employer) for at least one full calendar year. Find the full criteria for eligibility below.

When voting, The AdvaMed Selection Committee assesses and weighs the following criteria:

  1. Years of sustained industry leadership
  2. Contributions to AdvaMed
  3. Impact on patient care
  4. Commitment to mentoring and career development
  5. Actions that have led to the introduction and promotion of medtech innovation
  6. Significant role in medical discovery/commercialization
  7. History of Entrepreneurship and/or supporting entrepreneurship
  8. Actively engaged in medtech capital formation/venture capital or support for medtech ecosystem
  9. Effective advocate for sound legislation, regulation and public awareness of medical technology
  10. Philanthropy, community service, community leadership

Previous Recipients

portrait of Lester B. Knight
Lester B. Knight, 2022 Recipient
Edward Ludwig, 2021 Recipient
Ronald Dollens, 2020 Recipient
Cathy Burzik, 2019 Recipient
Vernon Loucks Jr., 2018 Recipient
Jack Wareham, 2017 Recipient
John Abele
John Abele, 2016 Co-Recipient
Peter Nicholas, 2016 Co-Recipient
Dr. Thomas Fogarty, 2015 Recipient
Earl Bakken, 2014 Recipient
John Brown Headshot
John Brown, 2013 Recipient