Accelerating ASC Transition and Medtech Commercial Model Imperatives
July 21, 2026
11:00 AM – 12:00 PM

Join Alexander Group to explore the latest ASC growth trends.
Presented Alexander Group
Accelerating ASC Transition and Medtech Commercial Model Imperatives
July 21, 2026
11:00 AM – 12:00 PM
Accelerating ASC Transition and Medtech Commercial Model Imperatives
July 21, 2026
11:00 AM – 12:00 PM
Join Alexander Group in this discussion covering how the continued migration of procedures from hospital outpatient departments to ambulatory surgery centers (ASCs) is reshaping the medtech commercial landscape. This webinar will examine the latest ASC growth trends, the evolving ASC buyer and decision-maker dynamics and the go-to-market implications for medical device and diagnostics manufacturers — from sales coverage and channel design to pricing, contracting and customer engagement.
Attendees will leave with a practical framework for assessing their ASC readiness and concrete steps to align their commercial organization with where care is heading.
What You’ll Cover
- ASC market landscape: growth trends, procedure migration data and key drivers
- Inside the ASC buyer: how purchasing decisions, economics and stakeholders differ from the hospital setting
- GTM implications: rep coverage models, channel mix and sales force design for an ASC-led market
- Pricing, contracting and economic-buyer engagement in the ASC environment
- Building your ASC commercial playbook: a maturity framework and prioritized next steps
- Live Q&A with the presenters
Date: Tuesday, July 21, 2026
Time: 11:00 AM – 12:00 PM ET
Location: Online
Meet the Speakers

Mike White, Principal and MedTech Practice Lead, Alexander Group
Mike advises medical device companies on commercial strategy, sales force design and go-to-market transformation. He has led engagements with leading medtech manufacturers on ASC channel strategy, coverage models and commercial operating model design, helping commercial leaders translate market shifts into measurable revenue growth.

Elizabeth Watson, Principal, Alexander Group
Elizabeth advises medical device companies on marketing strategy, customer engagement and commercial growth. Recently, Elizabeth was involved with a full sales transformation for a leading Med Device company where she led go-to-customer strategy optimization and change management efforts. She also has experience leading sales organization assessments, job role design and compensation assessment and design.

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