Shifting Customer Engagement Models in Diagnostics: Winning in a Rapidly Evolving Market

Kate Cashin, Sr. Vice President, Clinical Shared Services, Northwell Health

Kate Cashin is an accomplished healthcare executive recognized for driving strategic transformation, operational excellence and enterprise-wide integration across complex healthcare systems. As Senior Vice President, Clinical Shared Services at Northwell Health, Kate leads the strategic unification and administrative oversight of key clinical shared functions including Diagnostics, Virtual Health, and Clinical Transformation. In this expanded capacity, she focuses on accelerating data-driven decision-making, advancing personalized care delivery, optimizing clinical throughput and elevating the overall patient and clinician experience.

Prior to her current role, Kate served as Executive Director of Diagnostic Services and Co-Lead of the Northwell Center for Virtual Health, where she led the strategic integration of laboratory services, pathology, genomics, and imaging across a $1 billion annual revenue portfolio and a team of 2,500 full-time employees.

Since joining Northwell Health in 2005, Kate has advanced through a series of progressive leadership roles across finance, operations, business development, and shared services. Her track record includes managing large-scale capital operations, spearheading regional network expansions, and steering major clinical service lines while leveraging a strong foundational background that began in Northwell’s Financial Planning department.

Mike Eller, VP of Business Strategy (Diagnostics), Northwell Health

Michael Eller is Vice President of Business Strategy for Northwell Health, leading strategic growth, business development, patient access, and patient experience for Northwell Diagnostics, which encompasses Northwell Health Laboratories and Northwell Imaging.

Over more than two decades in healthcare, Michael has held leadership roles spanning laboratory operations, finance, strategic planning, business development, sales, marketing, information technology, and project management. He began his career as a medical technologist and has progressed through increasingly senior operational and strategic leadership roles within Northwell.

His work focuses on developing sustainable growth strategies for diagnostic services, strengthening health-system laboratory models, improving access and patient experience, and creating new opportunities for collaboration and innovation across laboratory medicine and diagnostic imaging.

Carly Cook, Managing Director, Deloitte LLP

Carly Cook is a leader in Deloitte’s Life Sciences practice, focused on commercial and front office strategy across the MedTech and Diagnostics sectors, partnering with organizations to accelerate growth, strengthen customer engagement, and drive innovation in an increasingly convergent healthcare landscape.  She brings deep experience developing and accelerating digital and connected healthcare priorities by leveraging cross-functional, cross-industry perspectives to shape, test and launch new business models.

Rob Bucciarelli, Partner, Deloitte Canada

Rob Bucciarelli is a Partner in Deloitte’s Global Diagnostics practice, where he specializes in supporting diagnostic laboratory and imaging service providers design and implement their transformation programs.  He has 18+ years’ experience leading business and technology transformations in both consulting and industry roles. With Deloitte, Rob has led modernization and transformation engagements at some of the largest laboratory providers across North America and Australia.  Prior to joining Deloitte, Rob was the Director of Digital Health and Commercial Strategy at Dynacare, one of Canada’s leading diagnostic laboratories (subsidiary of Labcorp), where he led the launch of multiple digital solutions for patients, healthcare providers, and B2B clients.