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University Technology Transfer Project

What is the AdvaMed Accel University Technology Transfer Project?

AdvaMed Accel is the division within AdvaMed dedicated to addressing the unique needs and challenges of smaller medical device and diagnostics manufacturers. As one of the organization’s strategic initiatives, the AdvaMed Accel University Technology Transfer project focuses on understanding how to create effective linkages between university technology transfer offices and medical device companies through the use of best practices.

Bringing Together Universities and the MedTech Industry

AdvaMed Accel in the center of a wheel with connected spokes radiating out to Universities, MedTech Industry, Executive Networking, Education and Commercialization Process Support, Advocacy for Innovation, Business Development and Capital Formation Opportunities

AdvaMed Accel supports the advancement of the medtech industry by providing to its small company members networking opportunities with key potential partners, education and commercialization process support, events focused on business development and capital formation, and advocacy for innovation, as well as engagement with key policy makers within the medical technology industry.

In order to gain an understanding of the relationship between both groups and to develop the Best Practices Guide, interviews were conducted with individuals including university technology transfer office representatives, investors with interests in medical device companies and the academic community, incubators/accelerators, and medical device companies, themselves.

AdvaMed Accel University Technology Transfer Best Practices Guide

Over the past two years, AdvaMed has employed strategic analysis tools and qualitative research methods to explore and identify the characteristics, culture, and approach of successful academic and industry collaborators in medical technology.

The AdvaMed Accel University Technology Transfer Best Practices Guide is the result of interviews, a formal fireside chat and group discussion with over 40 university representatives to gain a deeper understanding on this topic from the academic perspective as well as detailed research surrounding the topic of academic and industry engagement. When reviewing the guide, it will provide an overview of methods utilized by the medical device industry members and universities critical to developing and sustaining effective relationships between university technology transfer offices and medical device companies. The final outcome is provided in the form of recommendations in the following areas:

  1. University Strategies for Engaging with Companies
  2. Industry Strategies for Engaging with Universities
  3. Points of Contacts – Gaining Access to Points of Contacts, Scientific Champions
  4. Business Agreements – Licensing Terms.

The final guide is available for download and review.

Previewing the Best Practices Guide with the Technology Transfer Community

The AdvaMed Accel University Technology Transfer Best Practices Guide was previewed by members of the technology transfer community in February during the 2019 AUTM Annual Meeting. Universities and medical device companies had the opportunity to learn from others’ successes and partner on available technologies.


someone giving a talk at a podium

AUTM Chief Executive Officer, Steve Susalka welcomes the audience to the first Medical Device Partnering Forum collaboration between AdvaMed and AUTM, which included a preview of the Best Practices Guide.

a panel of four speaks at a conference

Panelists Farah Gerdes (Wilson Sonsini Goodrich & Rosati), Dr. Eric Agdeppa (Hill-Rom), Dr. Christian Eusemann (Siemens-Healthineers), Heather Walsh (Baxter) and Jamie Kemler (Stryker) discuss points from the Guide.

two conference participants in discussion

Heather Walsh (Director, External Innovation, Baxter) and meeting attendees participate in the speed networking session, which offered opportunities to establish new relationships and exposure to new medtech assets being developed.

conference room full of seated participants

Over 100 participants from the academic community registered for the Medical Device Partnering Forum and received a preview of the guide, as well as the opportunity to engage directly with medical device companies.