
AdvaMed® Latin America Priorities Brochure
Medical technologies save and improve the lives of millions of people across Latin America (LatAm) every day, driving economic growth and workforce productivity.
AdvaMed®’s Global Strategy and Analysis Department works with members to pursue fair market access and appropriate reimbursement for medical technology in key markets including China, Japan, Europe, and emerging markets in Asia and Latin America. The Global Department works closely with U.S. and foreign government officials, as well as other international trade associations, to advocate on behalf of its members and promote the medical technology industry abroad.
Global Top Priorities
China
- Volume-based procurement
- Hospital requirements to purchase domestic products
- Diagnosis-related group (DRG) bundled payments
- Industrial policies and the U.S.-EU Trade and Technology Council
- Regulatory procedures and approval times; standards
Japan
- Reimbursement system revisions
- Regulatory policies and procedures
Trade Policy
- Trade agreements
- Internal restrictions OUS and US (including Buy American; use of DPA)
- New Post-COVID International supply chain measures to ensure market access
India
- Pricing policy environment
- Government procurement reforms
- Regulatory challenges and standards
- Industrial policies that favor domestic companies
European Union
- MDR Implementation
- IVDR Implementation
- Notified Body Capacity and Review Backlog
Brazil
- Pricing policy environment
- Regulatory and market access streamlining
- Value-Based Procurement
Global Affairs Contacts
Ashley Miller
Executive Vice President
China, Trade
Abby Pratt
Senior Vice President and Department Deputy
Japan, Russia, Ukraine and Supply Chain
Steven Bipes
Vice President
LatAm, Brazil, Africa, Global Regulatory, and Technical Barriers to Trade
Joseph Gatewood
Vice President
Pan-EU Regulatory, EU, Switzerland, UK. Middle East and Global Reimbursement & Procurement
Aileen Nandi
Vice President
India, Other Asia including ASEAN, Korea, Australia/New Zealand and Digital Health
Kyle Churchman
Associate Vice President
China, Taiwan, Hong Kong, Trade Data Analysis
Veronica McBride
Manager
Team Support and International Conferences
GMTA Global Medical Technology Alliance
AdvaMed® is a member of the Global Medical Technology Alliance (GMTA). GMTA member associations are national or regional medical technology associations, which represent innovative companies that currently develop and manufacture 85 percent of the world’s medical devices, diagnostics, and equipment. It provides a forum for the development and advocacy of policies that support innovation in medical technology to address patients’ healthcare needs. AdvaMed® is one of many association members of GMTA representing nations around the world.

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