Medical technologies save and improve the lives of millions of people across Latin America (LatAm) every day, driving economic growth and workforce productivity. Rapidly growing demand for medical technologies across the region creates significant opportunities for foreign investment as well as locally driven growth, so long as policies and regulations that enable innovation and value creation are developed and implemented. AdvaMed serves as an advocate and partner across LatAm to maximize access to health care, pursuing lower costs to health systems while increasing the utilization of new medical technologies.