AdvaMed launched a Strategic Value Initiative, in collaboration with Deloitte Consulting LLP, to develop principles and an approach for assessing the value of medical technologies that can be adopted by medtech companies, health systems, payers, and other stakeholders. The viewpoints of multiple stakeholders from outside the medtech industry were incorporated into the process of developing the approach, with the overall goal of encouraging the adoption of the proposed principles and supporting practices into existing frameworks and assessment models as they evolve over time.