AdvaMed®’s Global Strategy and Analysis Department works with members to pursue fair market access and appropriate reimbursement for medical technology in key markets including China, Japan, Europe, and emerging markets in Asia and Latin America. The Global Department works closely with U.S. and foreign government officials, as well as other international trade associations, to advocate on behalf of its members and promote the medical technology industry abroad. 

Global Top Priorities 

China

  • Volume-based procurement
  • Hospital requirements to purchase domestic products
  • Diagnosis-related group (DRG) bundled payments
  • Industrial policies and the U.S.-EU Trade and Technology Council
  • Regulatory procedures and approval times; standards

Japan

  • Reimbursement system revisions
  • Regulatory policies and procedures

Trade Policy

  • Trade agreements 
  • Internal restrictions OUS and US (including Buy American; use of DPA) 
  • New Post-COVID International supply chain measures to ensure market access 

India

  • Pricing policy environment
  • Government procurement reforms
  • Regulatory challenges and standards
  • Industrial policies that favor domestic companies

European Union

  • MDR Implementation
  • IVDR Implementation
  • Notified Body Capacity and Review Backlog  

Brazil

  • Pricing policy environment
  • Regulatory and market access streamlining
  • Value-Based Procurement

Global Affairs Contacts

Ashley Miller 
Executive Vice President for Global Strategy and Analysis 
Trade Policy and China

Abby Pratt  
Senior Vice President and Department Deputy, Global Strategy & Analysis 
Supply Chain, India, Russia, Ukraine, Middle East, Turkey, and Eastern Europe

Steven Bipes 
Vice President for Global Strategy and Analysis 
Brazil, Latin America, Africa, Good Regulatory Practices & Regulatory Convergence, International Standards, Technical Barriers to Trade, LatAm Business Ethics and Access 

Joseph Gatewood 
Vice President for Global Strategy and Analysis  
Pan-EU regulatory, Global Reimbursement & Procurement, EU-15 initial Member States (including France, Germany, UK), Korea 

Aileen Nandi
Vice President for Global Strategy and Analysis 
India, Other Asia including ASEAN, Korea, Australia/New Zealand

Kyle Churchman 
Associate Vice President for Global Strategy and Analysis 
China, Hong Kong, Taiwan 

Veronica McBride 
Manager, Team Support and International Conferences
Office Management, International Conference Organization, Global Budget, Global Web 

GMTA Global Medical Technology Alliance 

AdvaMed® is a member of the Global Medical Technology Alliance (GMTA). GMTA member associations are national or regional medical technology associations, which represent innovative companies that currently develop and manufacture 85 percent of the world’s medical devices, diagnostics, and equipment. It provides a forum for the development and advocacy of policies that support innovation in medical technology to address patients’ healthcare needs. AdvaMed® is one of many association members of GMTA representing nations around the world. 

world map of GMTA countries

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