The Digital Revenue Organization – A Post-Pandemic Perspective
- Alexander Group
- Digital Health

Data and technology advancements continue to fundamentally change how marketing, sales, and service organizations operate. Alexander Group – an associate member of AdvaMed® – surveyed digital, marketing, sales and service leaders across industries, and identified five key insights about the state of the Digital Revenue Organization post-pandemic. The results? Leaders widened the gap while laggards installed the foundation needed to catch-up.
Related Reading
News / Coverage & Payment / Diagnostics / Digital Health / Government & Legislative Affairs / Health Access / Regulatory Affairs
AdvaMed, Patient Groups, State Medtech Associations Urge Medicare Coverage of Breakthrough Medtech
August 20, 2025
WASHINGTON, D.C.—AdvaMed, the Medtech Association, is among 67 stakeholder groups, including patient advocacy groups and state medtech and life sciences associations, urging the Centers for Medicare and Medicaid Services (CMS) to create a timely, streamlined pathway for Medicare patients to access FDA-authorized breakthrough medical technology.
News / Diagnostics / Digital Health / Government & Legislative Affairs / Medical Imaging / Regulatory Affairs
AdvaMed Welcomes MDUFA VI Discussion Kickoff at FDA Public Meeting
August 4, 2025
WASHINGTON, D.C.—AdvaMed, the medtech association, today welcomed the kickoff of the latest Medical Device User Fee Amendments (MDUFA) discussion at a public meeting at FDA headquarters. Three AdvaMed senior staff members encouraged the agency to build on the successes of the prior five such agreements to ensure the next agreement, MDUFA VI, delivers strong results for the American public.
News / Digital Health / Government & Legislative Affairs
AdvaMed Welcomes Administration’s Health Data Sharing Pledge
July 30, 2025
AdvaMed, the medtech association, released the following statement today from Shaye Mandle, executive director of the organization’s Digital Health Tech division, on the announcement from the White House, CMS, and HHS of a voluntary pledge by health care entities to make patient data more accessible and delivered faster between patients and providers.
News / Coverage & Payment / Diabetes / Diagnostics / Digital Health / Government & Legislative Affairs / Health Access
ICYMI: AdvaMed Op-ed on the Vital Role of Medtech in Making Americans Healthy Again
July 30, 2025
WASHINGTON, D.C. – In a new op-ed in The Washington Times, Scott Whitaker, president and CEO of AdvaMed, the Medtech Association, laid out medtech’s vital role in the Trump administration’s “Make America Healthy Again” initiative, calling for policies that ensure faster, broader access to lifesaving medtech.
News / Diagnostics / Digital Health / Government & Legislative Affairs / Medical Imaging
AdvaMed Welcomes White House’s “America’s AI Action Plan”
July 23, 2025
WASHINGTON, D.C.—Scott Whitaker, president and CEO of AdvaMed, the medtech association, issued the following statement on the White House’s “America’s AI Action Plan”:
Event / Digital Health / research & policy papers
Looking Ahead: How Provider Priorities Are Reshaping MedTech Sales & Marketing Strategy
September 18th, 2025 11:00 AM – 12:00 PM ET
Join Alexander Group to explore how you can refine your go-to-market strategies, optimize resource allocation and strengthen provider engagement in a constrained and competitive environment.
Event / Digital Health / Regulatory Affairs
AdvaMed® Cybersecurity Summit
November 13, 2025
Join cyber experts for the Cybersecurity Summit that will address the latest industry issues and changes related to FDA requirements.
Blog / Diabetes / Diagnostics / Digital Health / Medical Imaging / Orthopedic / Radiation Therapy
Advancing Access to Patient Care: The Importance of Advocacy on the Hill
July 10, 2025
AdvaMed’s 2024 Medtech Showcase on Capitol Hill featured 37 companies and 40+ innovations, connecting medtech leaders with U.S. policymakers.