Events

Translating Customer Viewpoints into Action: Best Practices for 2023 Commercial Planning

December 5, 2022
12:00 PM- 1:00 PM

Register now

doctor consulting senior

On December 5th, AdvaMed and Alexander Group will host a complimentary webinar event: Translating Customer Viewpoints into Action: Best Practices for 2023 Commercial Planning

Translating Customer Viewpoints into Action: Best Practices for 2023 Commercial Planning

December 5, 2022
12:00 PM- 1:00 PM

Register now

  1. Agenda
  2. Speakers

Translating Customer Viewpoints into Action: Best Practices for 2023 Commercial Planning

December 5, 2022
12:00 PM- 1:00 PM

Register now

Agenda

Current industry challenges impacting go-to-market strategies (staffing, supply) and relevant benchmarks.

Voice of customer findings – detailed results from Alexander Group’s recent survey of physician leaders.

Best practices for 2023 commercial planning including coverage plans, roles and sales compensation.

Our live webinar will be recorded. If you are unable to attend, please register and we will follow-up with a recording of the program.

Speakers

Craig Ackerman, Principal, Alexander Group

Current responsibilities

Craig leads the firm’s Medical Device practice, with a focus on market segmentation, customer coverage models, sales process effectiveness, sales job design, quota setting and incentive compensation design. Craig has a B.S. from Florida International University and an MBA from the Goizueta School of Business, Emory University.

Mike White, Principal, Alexander Group

Current Responsibilities

Mike is a leader in the firm’s healthcare practice and has extensive experience leading sales transformations and targeted engagements focused on go-to-market strategy, job role design, territory optimization and sales compensation. Mike has a B.S. from Michigan State University and an MBA from the Booth School of Business, University of Chicago.

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