Looking Ahead: How Provider Priorities Are Reshaping MedTech Sales & Marketing Strategy
September 18th, 2025 11:00 AM – 12:00 PM ET
Join Alexander Group to explore how you can refine your go-to-market strategies, optimize resource allocation and strengthen provider engagement in a constrained and competitive environment.
Presented by Alexander Group
Looking Ahead: How Provider Priorities Are Reshaping MedTech Sales & Marketing Strategy
September 18th, 2025 11:00 AM – 12:00 PM ET
Looking Ahead: How Provider Priorities Are Reshaping MedTech Sales & Marketing Strategy
September 18th, 2025 11:00 AM – 12:00 PM ET
Discover how top hospital executives and physicians are responding to today’s financial challenges, staffing changes and new care delivery models—and what these shifts mean for MedTech commercial leaders. Drawing from the 2025 Provider Insights Survey, this virtual session will unpack how provider investment priorities, marketing preferences and purchasing behaviors are shifting in response to economic and operational headwinds.
Key takeaways will include:
- Leading medtech go-to-market practices that adapt to current market trends
- Current ASC procedure volumes by specialty and 2030 estimates
- Reimbursement increases do not offset rising hospital expenses
- Insights into the rising influence of GPOs in procurement decisions
- Practical steps to align your marketing and sales strategies with provider expectations
- 2025 Provider Outlook: Budget, Staffing and Procedural Volume Trends
- Contracting and Procurement: GPOs vs. IDNs and the Rise of Non-Contract Spend
- ASC Expansion: Specialty-Specific Shifts and Sales Strategy Implications
- Marketing Effectiveness: What Channels Providers Trust (and Avoid)
- Commercial Strategy Recommendations: From Case Coverage to Digital Enablement
Date: September 18th, 2025
Time: 11:00 AM -12:00 PM ET
Location: Online
RSVP now to stay ahead of the curve and uncover what’s next for MedTech in today’s dynamic healthcare landscape.
Meet The Speakers
Mike White – Principal, Alexander Group
Mike White is a principal in the Chicago office and is a leader of Alexander Group’s Healthcare practice. Mike has experience leading multiple sales transformations, as well as targeted engagements focused on areas such as go-to-market strategy, job role design, territory optimization and sales compensation. Mike’s experience experiences spans multiple industries, with a majority in MedTech.
Kevan Savage – Principal, Alexander Group
Kevan Savage is a principal for the Alexander Group. He is an expert in the firm’s Marketing practice. His areas of focus include marketing and digital strategy, market segmentation and coverage, demand generation and GTM transformations. Kevan is known as a passionate advocate for marketing to build brand, drive sales and transform the trajectory of companies and markets.
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