The MedTech Conference Wins Top Honors at IAEE 2020 Art of the Show Competition
Washington, D.C. — The MedTech Conference won several International Association of Exhibitions and Events (IAEE) Art of the Show Competition awards, including Best Email Promotion Campaign, Best Show Promotion Website, and tied for the prestigious Best of Show award, representing the highest overall score in the competition. The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry.
“The day it became clear we’d need to replace The MedTech Conference with The Virtual MedTech Conference, our marketing team didn’t panic – they calmly pivoted,” said Scott Whitaker. “Thanks to their grit and determination, we didn’t just maintain the spirit of our event, we strengthened it and achieved entirely new levels of flexibility, functionality, and fun. Our conference team deserves this recognition, and I know they’ll use it to fuel their drive to deliver another amazing event next year.”
“Marketing is critical to the success of The MedTech Conference every year, but this year, it was the lifeblood,” said Wendy Siminski, Senior Vice President, Conferences and Events. “Our marketing team had a big – and totally unprecedented – task: to convince our audience that our virtual event would be just as engaging and rewarding as our typical in-person event; and then, to deliver on that promise over the course of a full month of programming. I couldn’t be prouder of their resilience, their resourcefulness, and, of course, their results. We had one of our greatest conferences ever, and IAEE’s recognition of that achievement is just icing on the cake.”
Held annually, The MedTech Conference, powered by AdvaMed, brings together the world’s top medtech executives and innovators to network, conduct business, gain access to capital and share insights in an engaging digital environment.
This year, the conference went fully virtual, and featured a mix of livestreamed and on-demand content available to all registrants, making it easier than ever for medtech professionals, health care providers, regulators, investors and other stakeholders to participate.
Learn more: https://themedtechconference.com/
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AdvaMed member companies produce the medical devices, diagnostic products and health information systems that are transforming health care through earlier disease detection, less invasive procedures and more effective treatments. AdvaMed members range from the largest to the smallest medical technology innovators and companies. For more information, visit www.advamed.org.