NEW DELHI, INDIA – The Advanced Medical Technology Association (AdvaMed) has launched the AdvaMed Code of Ethics on interactions with health care professionals in India. It provides medical technology and diagnostics makers with compliance principles and guidance that addresses key legal risk areas that govern business relationships and activities.

The Code is intended to help companies make reasonable and appropriate decisions that align with the Code’s cornerstone values of Innovation, Education, Integrity, Respect, Responsibility and Transparency.

Much like the pharmaceutical sector, the medical device industry is unique and would benefit from guidance that is tailored to its needs. While the Department of Pharmaceuticals has prepared the Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) in India, a code that guides relationships and interactions with health care professionals for the medical device companies was missing. A separate code for medical devices will better address the unique needs of the Medtech sector. The AdvaMed code aims to bridge the gap and drive cognizance on the unique requirements of the medtech sector with respect to training and clinical research. The code has considered provisions of the UCPMP, MCI guidelines, local anticorruption laws in India, UK, and US, along with the specific requirements of medical device companies.

For example, the code provides a more comprehensive and inclusive definition of the term “health care professional” in context of medtech sector. “A health care professional is any person or entity (a) authorized or licensed in India to provide health care services or items to patients or (b) who is involved in the decision to purchase, prescribe, order, or recommend a medical technology in India. This term includes individual clinicians (for example, physicians, nurses, and pharmacists, among others), provider entities (for example, hospitals and ambulatory surgical centers), and administrative personnel at provider entities in India (for example, hospital purchasing agents).”

“Medical device companies, globally and in India are dedicated to advancing medical science; developing high quality, innovative medical technology; and improving patient care. The code will act as an essential guide for all companies as they strive to achieve their business objectives while ensuring patient safety and integrity in all their actions. We urge all med-tech companies – including small, medium, and large size firms and all the representatives on the forefront of these businesses to proactively adopt the code. The code will not only standardise interactions with healthcare professions during the course of their business but also help maintain a healthy Medtech innovation ecosystem for the benefit of the industry as whole.” Abby Pratt, Senior Vice President, Global Strategy & Analysis, AdvaMed, said.

The AdvaMed India Code was developed in response to a recommendation from the AdvaMed India Executive Committee to promote greater consistency across the Medtech industry in India.

Adding to the same, Pavan Mocherla, Managing Director – India / South Asia, BD, said, “The AdvaMed India Code of Ethics sets a high standard for business ethics in India. AdvaMed and its members are committed to work with the Indian government and bring their expertise and knowledge for strengthening Medtech sector in the country. The code is a valuable example for the India Government to consider as they contemplate developing their own code for the sector. For India, the code takes into account the unique requirements of the country – both at the professional and cultural level. This makes the code much more localised and implementable. I strongly encourage all medical technology companies doing business in India to adopt and certify to this Code and to implement an effective compliance program.

Broadly, the AdvaMed Code lays out seven elements of an effective compliance program:

• Effective lines of communication (including an anonymous reporting hotline)
• Effective training, education, and communication
• Appropriate oversight and management of the compliance program
• Standards enforced through disciplinary action
• Prompt response to detected problems and corrective action undertaken
• Written policies & procedures that incorporate and foster compliance with the Code
• Internal risk assessments, monitoring, and auditing

* Programs should be appropriately tailored for each company

To access the AdvaMed India Code – along with an overview document and additional information – please click here.

Code Development

AdvaMed created a Task Force of member company ethics and compliance lawyers to draft an India Code of Ethics based on the U.S. Code, but tailored to business and market realities in India. Once complete, the Task Force’s draft Code was reviewed by both United States and India outside counsel to examine the text to ensure it was aligned with AdvaMed’s U.S. Code and consistent with local laws.

The draft Code then underwent a rigorous review and approval process by AdvaMed’s governing member committees, including the India Executive Committee, Chief Compliance Officers Committee, Legal Committee, Board International Committee, Board Ethics & Health Care Compliance Committee, and, lastly, the AdvaMed Board of Directors. With Board approval, the Code became effective on October 1, 2021.

Additional Background

One of the ways Medtech companies serve patients is through beneficial collaborations with health care professionals HCPs to develop life-changing new products, and to enhance their safe and effective use through appropriate training and education. To ensure these relationships meet the highest ethical standards, they must be conducted in compliance with applicable laws and regulations. However, AdvaMed also works to foster a legal environment that enhances public health through effective industry self-regulation, focusing on socially responsible conduct. That’s where the AdvaMed Code comes in.

The Code clarifies and distinguishes appropriate activity between HCPs and representatives of AdvaMed member companies, and others who adhere to the Code.

About AdvaMed

The Advanced Medical Technology Association (AdvaMed) is a trade association that leads the effort to advance medical technology to achieve healthier lives and healthier economies around the world. AdvaMed’s membership has reached over 400 members and more than 80 employees with a global presence in countries including Europe, India, China, Brazil, and Japan. AdvaMed’s member companies range from the largest to the smallest medical technology innovators and companies. The Association acts as the common voice for companies producing medical devices, diagnostic products and digital health technologies.

The AdvaMed India Executive Committee is an India-based AdvaMed governance group that consists of AdvaMed member companies’ most senior company executives in India.

# # #

AdvaMed member companies produce the medical devices, diagnostic products and digital health technologies that are transforming health care through earlier disease detection, less invasive procedures and more effective treatments. AdvaMed members range from the largest to the smallest medical technology innovators and companies. For more information, visit www.advamed.org.