Beyond the Silo: Why Fragmentation Is MedTech’s Biggest Threat
May 6, 2026
12:00 PM – 1:00 PM
Discover how Salesforce is helping medtech organizations improve margins and scale with AI powered, connected enterprise platforms.
Presented by Salesforce
Beyond the Silo: Why Fragmentation Is MedTech’s Biggest Threat
May 6, 2026
12:00 PM – 1:00 PM
Beyond the Silo: Why Fragmentation Is MedTech’s Biggest Threat
May 6, 2026
12:00 PM – 1:00 PM
Join Salesforce for this webinar covering how medtech revenue is rising, but margins remain under pressure. The culprit isn’t market conditions. It’s fragmentation.
Today’s device and diagnostics companies are operating on decades of duct-taped processes, technologies, and teams. As AI moves from buzzword to business imperative, that fragmentation is becoming a direct threat to competitiveness. Industry leaders are quietly widening the gap by doing something different: orchestrating their entire enterprise – from commercial and field operations to supply chain and clinical case management – on a unified platform built for AI from the ground up.
Throughout this program, Salesforce will explore why deep orchestration – especially in the field – is no longer a “nice to have,” but the defining capability separating profitless growth from durable scale. Get ready to unpack what a connected medtech enterprise looks like in practice, the data foundation required to make agentic AI actually work, and why the platform you build on matters as much as the AI you deploy.
What You’ll Gain
- A clear-eyed view of why 95% of AI initiatives fail to reach P&L impact – and what the ones that succeed have in common
- A way to think about orchestration maturity across your commercial, field, and service teams
- Concrete MedTech examples of field execution transformation, surgical case coordination, and unified HCP engagement
- An understanding of what separates a secure, enterprise-grade AI platform from first-generation point solutions
Date: Wednesday, May 6, 2026
Time: 12:00 PM – 1:00 PM ET
Location: Online
RSVP now to stay ahead of the curve and uncover what’s next for medtech in today’s health care landscape.
Meet the Speakers
Rocio Chisholm, Managing Director, Healthcare & Life Sciences Go To Market, | Salesforce
Rocio Chisholm is a Managing Director of Healthcare and Life Sciences Go To Market at Salesforce, bringing extensive medical device industry experience to help organizations drive transformation. She leads strategic initiatives leveraging AI and data to improve patient experiences, accelerate growth, and optimize operational performance. Rocio’s passion for improving people’s lives through technology fuels her work.
Lincoln Rowley, Business Transformation Architect, Healthcare & Life Sciences | Salesforce
Lincoln Rowley is a Distinguished Field CIO in our MedTech Industry Architects team. He comes from Industry with a dozen years as a customer and decades in Strategic, M&A and Operational leadership roles. He has worked with over half of our Enterprise Customers as a recognized through leader; defining transformational process and technology roadmaps that drive performance on the path to their strategic vision.
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