Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32COMMUNICATING OUR VALUE The medical technology industry creates life-saving and life-improving innovations that help patients live longer, healthier lives while reducing health care costs and creating good-paying jobs across America and around the world. From imaging systems and in vitro diagnostics to implantable devices like pacemakers, stents and joint replacements, advanced medical technologies are critical to diagnosing and treating illnesses and diseases that impact patients’ lives every day, from cancer and diabetes to heart failure, arthritis and other serious conditions. AdvaMed’s Life Changing Innovation (LCI) campaign is the medtech industry’s flagship communications program to share our value story with policymakers, elected officials, patient and provider groups, and other stakeholders to help shape policies critical to our success. In 2016, AdvaMed strengthened its value messaging through the release of compelling and informative materials on radiation therapy for cancer, medical technologies for chronic pain, and other inno- vations that improve patients’ health and quality of life. Empowering people to share their stories about the benefits of medical progress is a key focus of the LCI campaign. During the year, we continued to expand our range and use of multimedia for interactive storytelling through the eyes of the patient – including people like Preston Anderson, a husband, father and former Duke football player who, at the age of 44, experienced a devastating heart attack. Preston’s doctors performed a minimally-invasive procedure to relieve the blockages and ease the pressure on his heart, a procedure that even a few decades ago would have required open heart surgery and a lengthy recovery period. Thanks to advances in medical technology, Preston was feeling better and able to return home to his family after just two days in the hospital. During the year, AdvaMed co-hosted events with company employees, members of Congress and other stakeholders at member facilities in Georgia, California, Utah and Pennsylvania to expand awareness of our industry’s unique innovation ecosystem and how we can work together to ensure continued progress. One such event at the U.S. headquarters of AdvaMed member company Elekta spotlighted military veteran u L I F E C H A N G I N G I N N O V AT I O N Sleep Apnea QUALITY OF LIFE Sleep apnea is a high-cost chronic condition that affects 1 in 4 American adults.1 Roughly 85% of cases are undiagnosed. 2 Uninterrupted, restorative sleep; Improved daytime energy, alertness, and mood; 9 and Up to thousands of dollars in health care savings. In one analysis, people saved an average $6,000 in both the first and second years on CPAP. 10 Continuous positive airway pressure (CPAP) is a bedside machine that gently delivers pressurized air through a mask to keep your upper airway open and help prevent apneas. That leads to: Sleep apnea causes your body to stop breathing while you sleep, because of: • A blocked upper airway, known as obstructive sleep apnea (OSA); or • The brain stops sending signals to breathe, known as central sleep apnea (CSA). Untreated sleep apnea is a potentially fatal condition with harmful short- and long-term effects: • A 15-fold increase in traffic accident risk 3 costing Americans a total estimated $15.9 billion/year; 4 • Increased work disability claims, absenteeism and presenteeism (showing up to work tired); and5 • Increased risk of life-threatening diseases like high blood pressure,6 heart disease7 and type 2 diabetes.8 The medical technology industry is continually advancing and developing new innovations that improve the health and well-being of patients worldwide. The Good News: Sleep Apnea Is Treatable $ Urologic Disorders & Pelvic Health QUALITY OF LIFE Urologic disorders such as male stress urinary incontinence (SUI), enlarged prostate (BPH) and erectile dysfunction significantly affect quality of life for men, limiting intimacy and self-esteem. Together, these disorders affect more than 50 million men in the U.S. alone, and can be a result of prostate cancer treatments; conditions such as diabetes and heart disease; and pelvic trauma or surgery, among others. Medical technology interventions and treatments for urologic disorders – including penile implants, artificial urinary sphincters, urethral lifts, male slings and laser therapy – provide alternatives to drugs and may offer more permanent, long-term solutions, ultimately leading to enhanced quality of life. 92% reported sexual activity with the penile implant to be excellent or satisfactory. 1 of people with erectile dysfunction For patients with mild to severe SUI treated with a sling published long-term success rates are 62 to 77 percent. 2,3 In another study of patients treated with an artificial urinary sphincter:5 In one study of patients treated with a sling:4 For patients with BPH, treatment with laser surgery vs. traditional surgical options is associated with significantly less chance of severe blood loss6; same-day surgery in most cases7; and significantly faster recovery in typical cases. 8 90% 83% 96% would recommend the implant to a friend reported satisfaction were cured 94% 92% 92% would recommend the procedure to a friend would undergo the procedure again would have the system placed again The medical technology industry is continually advancing and developing new innovations that improve the health and well-being of patients worldwide. The medical technology industry is continually advancing and developing new innovations that improve the health and well-being of patients worldwide. Quality of life is an important concept when considering the value medical technology brings to patients. Broadly speaking, quality of life can be thought of as an individual’s general sense of well-being. A person’s sense of their quality of life can be affected by many factors, including: • work/home balance, • relationships, • spirituality, and • housing. One of the most important factors in determining whether or not an individual has a positive quality of life experience is the status of their health. Health problems can interfere with the most basic aspects of daily living—for example, breathing comfortably, quality of sleep, eliminating waste, feeding oneself, intimacy, and others. When everyday functions such as these are negatively impacted, a person’s quality of life is significantly diminished. Even with significant innovation in advanced medical technologies over the past 30 years, overall spending on medical devices has remained a small and constant part of national health spending – generally around 6 percent.1 In many cases, innovations that improve patients’ quality of life can actually lower the overall cost of health care in the long term.2 Lowering Overall Health Care Costs 6% national health spending The Value of Medical Technology QUALITY OF LIFE For a wide range of medical conditions that adversely impact quality of life, medical technology provides solutions that allow individuals to lead full, independent and productive lives, greatly increasing their quality of life. Radiation Therapy/ Radiotherapy QUALITY OF LIFE Radiotherapy is transforming the ways in which people with cancer are treated, improving outcomes and preserving quality of life. Radiotherapy is a cornerstone of cancer care: 50 to 60 percent of all people with cancer will need radiotherapy at some point during their treatment.1 Radiotherapy is important for managing most cancers, such as breast, lung, prostate, head and neck, and cervical cancers. These account for more than two-fifths of cases worldwide.2 The medical technology industry is continually advancing and developing new innovations that improve the health and well-being of patients worldwide. Four in ten patients whose cancer is in remission receive radiotherapy as part of their treatment.3 50-60% Can be delivered with great precision — Recent advances have allowed radiotherapy to be delivered safely and effectively with greater precision, reducing side effects while minimizing the time patients spend undergoing treatment.4 Comes in many forms — Doctors choose the type that will be most effective for each individual patient. Is usually performed as an outpatient procedure — As a result, radiotherapy is more convenient for patients than those that require hospitalization. Is generally well-tolerated by patients — Radiotherapy does not produce the same level of side effects as chemotherapy. Patients can sometimes experience transient fatigue, but most side effects of radiotherapy, are limited to the area being treated.5 Reduces suffering — When it is not possible to cure the cancer, doctors may recommend radiotherapy to provide much-needed relief from cancer symptoms.6 For example, radiotherapy can shrink a tumor that is causing discomfort by pressing on the spine.7 Did you know that radiotherapy: Wound Care QUALITY OF LIFE Foot ulceration is the precursor to approximately 85 percent of lower extremity amputations in people with diabetes. 10 The estimated cost of managing a single full-thickness pressure ulcer is nearly $70,000. 11 The cost and incidence of chronic wounds is increasing, due in part to the aging of the population, increased prevalence of diabetes, and rising obesity. Advanced wound therapies not only restore a patient’s quality of life, but can also help reduce the total cost of care. Wounds are breaches in the structure of the skin that compromise skin function. They can be painful and lead to additional medical complications. Wounds become chronic when they have not completed the healing process in the expected time frame, usually within 30 days. 1 An estimated 5 to 7 million episodes of non-healing cutaneous wounds occur each year in the U.S., and $20 billion is spent annually to treat them. 2,3 Failure of a wound to heal can have a profound effect on a patient’s quality of life. However, medical technology has helped to evolve wound treatm ent dramatically over the past 15 years, from simple dressings to sophisticated, evidence-based options that treat and promote wound healing. 4 Patient benefits include: • Lowered incidence of readmission, additional surgeries, and complications; 5 • Reduced amputation rates; 6,7 • Reduced healing times; 8 and • Reduced incidence of surgical dehiscence and infection. 9 The medical technology industry is continually advancing and developing new innovations that improve the health and well-being of patients worldwide. Cost and Incidence 85% are affected by venous leg ulcers each year, at a cost of $14.9 billion to the health care system. 12 An estimated million Americans 2.5 1 | The Value of Radiotherapy: Transforming cancer care through advanced medical technology The Value of Radiotherapy: Transforming cancer care through advanced medical technology 16 A D V A M E D 2 0 1 6 A N N U A L R E P O R T AdvaMed’s LCI campaign promotes the value of life-saving technologies like radiotherapy through compelling fact-based resources. Fact sheets and media toolkits help break through the din in Washington and elsewhere on issues of critical importance to our industry.