Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 3219 This year, we strengthened our value message through the release of two AdvaMed- supported studies. One found that leading health systems are able to adopt the latest advances and provide technology-intensive care without having higher Medicare spending than hospitals using less technology. A second study affirmed that medtech has comprised a relatively small and constant share of national health expenditures – at about six percent – for more than two decades. We also bolstered stakeholder education through release of disease-specific communications toolkits on cancer, stroke, atrial fibrillation and chronic wounds, to highlight the extraordinary contributions of medtech innovation. Empowering medtech employees to share their stories about the benefits of medical progress is a key focus of the LCI campaign, and in 2015 we continued to expand our range and use of multimedia for interactive storytelling. We hosted events with company employees, members of Congress and other stakeholders at AdvaMed member facilities in Pennsylvania, Arizona and Utah to expand awareness of our industry’s unique innovation ecosystem and how we can work together to ensure continued progress. In 2015, AdvaMed also launched the United4Innovation campaign to amplify our message on the importance of repealing the innovation-crushing medical device tax, with new information, resources and allies, including a web portal that helped generate tens of thousands of letters from repeal support- ers to Capitol Hill. Meanwhile, as part of an ongoing celebration of AdvaMed’s 40th anniversary year, we created an interactive timeline of key milestones of the Association and the industry over our four decades of advocating for innovation, as well as videos and compelling social media to spotlight our progress. Compelling fact sheets and media toolkits help break through the din in Washington and elsewhere on issues of critical importance to our industry. Grandmother Deborah Lee was in her 50s and suffering from severe pain and loss of mobility when she was first diagnosed with osteoarthritis. Physicians recommended that Deborah have both her hips and knees replaced. Today, following joint replacement surgery, Deborah is grateful for the innovative orthopedic implants that have relieved her pain, restored her mobility, and allowed her to dance again and play with her grandchildren. P R O F I L E I N I N N O VAT I O N