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Mark E. Brager
January 27, 2017

AdvaMed Names New Head of Orthopedics Sector

WASHINGTON, D.C. – The Advanced Medical Technology Association (AdvaMed) announced that Juan-José Gonzalez, president, U.S. DePuy Synthes, part of the Johnson & Johnson Family of Companies, has been named head of the organization’s Orthopedics Sector. In this role, Gonzalez will help lead and coordinate the regulatory and reimbursement advocacy priorities that particularly impact AdvaMed’s orthopedic member companies.             

As head of U.S. DePuy Synthes, Gonzalez leads a more than $5B orthopedic business and is responsible for all strategic & commercial activities. In his decade at Johnson & Johnson, he has held a number of management roles of increasing responsibility, most recently serving as president, DePuy Synthes EMEA, where he led the team driving innovation and growth across the EMEA region by leveraging a broad portfolio to address customer needs in the changing market environment. Gonzalez also has a passion and successful track record for driving talent development within his organization and serves as an ongoing mentor to many within Johnson & Johnson. He holds an engineering degree from the University of Lima, Peru; an MBA in marketing and corporate finance from the University of Notre Dame; and a Masters in Technology from Columbia University.

“With his breadth of experience and knowledge of global markets, Juan-José is an excellent choice to lead AdvaMed’s Orthopedics Sector and to advocate worldwide for patient access to needed mobility technologies,” said AdvaMed Senior VP Tara Federici, staff lead for the Sector. Priority issues for the association’s Orthopedic Sector include:

  • Working with key stakeholders on the design, development and maintenance of an effective orthopedic device registry in the U.S.; and
  • Ensuring the value of orthopedic implants is captured in new payment methodologies.