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Ashley McMaster
October 23, 2012

AdvaMed Leads Americas Competitiveness Forum Discussions to Promote Innovation and Ethics

Cali, Colombia – The sixth annual Americas Competitiveness Forum (ACF) will be held Oct. 24 to 26 in Cali, Colombia. This year’s gathering of leaders from 34 countries in the Americas will be hosted by the President of Colombia Juan Manuel Santos. The Advanced Medical Technology Association (AdvaMed) will travel to Colombia this week to lead a panel on competitiveness, host a workshop on business ethics and contribute to discussions with fellow attendees on ways to enhance the region’s ability to successfully compete in today’s economic environment.

AdvaMed President and CEO Stephen J. Ubl will join other distinguished presenters on the international panel, “Agenda in Red – What Governments Should Not Do in Matters of Competitiveness.” He will discuss regulatory, taxation and trade policies that are most beneficial to innovation and competitiveness.

“The ACF provides excellent opportunities to discuss our region’s successes and share with others ways to remain viable, innovative and ethical in today’s global market,” Ubl said. “We welcome the chance to participate in an event that brings together so many leaders in government, business and academia to deliberate on critical issues to doing business and remaining competitive.”

AdvaMed General Counsel and Senior Executive Vice President Christopher White will lead a workshop on innovation, trade and ethics in the medical technology sector. It will cover the benefits and challenges of manufacturing, selling, distributing and serving in the Latin American market. Speakers also will discuss the threat of corruption to good business practices and explain the value of a region-wide, harmonized code of ethics.

The ACF is held annually in countries throughout the Americas and encourages international dialogue on new methods and systems for achieving economic competitiveness and promoting innovation in the region. This year’s theme is Innovation for Prosperity.


AdvaMed member companies produce the medical devices, diagnostic products and health information systems that are transforming health care through earlier disease detection, less invasive procedures and more effective treatments. AdvaMed members range from the largest to the smallest medical technology innovators and companies.