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Webinar: MedTech Business Models of the Future

April 14, 2021

On April 14, AdvaMed and Deloitte will host a webinar on the six winning roles for medtech to thrive in the future of health.

We are living in an era of exponential change in medical technology. Numerous trends, many of them driven by digital transformation, are accelerating the pace of disruption and propelling us toward a future of health that will be a significantly different from our current medtech marketplace.

The medtech company of the future will likely operate in a dramatically altered healthcare landscape. Forward-thinking medtech companies are evolving into six winning roles that will enable them to strengthen core capabilities, expand offerings, and enter new spaces to create value and thrive in tomorrow’s consumer-centric, digitally powered marketplace. Register now.

In this webinar, we will discuss:

  1. The six future medtech roles, what they are, what they entail in terms of capabilities, value drivers, customers

  2. Potential variations of the role, as well as the revenue models associated with them

  3. Examples of leading medtech companies increasingly leveraging these roles, highlighting key success factors, ecosystem partnerships, and talent implications

  4. Reflections on potential strategic choices for med tech leaders to consider

Pedro Arboleda, Managing Director, Strategy & Analytics, Deloitte Consulting

Pedro Arboleda is a Managing Director in Strategy & Analytics based in Deloitte’s Boston office. Pedro has successfully led commercial and corporate strategy projects since 2001 for leading med tech and health care firms.  A recognized expert in developing transformational organic and inorganic growth strategies, Pedro is passionate about the convergence of health, cognitive technologies, and companies offering novel solutions that transform business models. Pedro’s prior work has been published in The Economist magazine Special Reports on Innovation and is often invited to speak on the topic of digital health and disruption in healthcare, including being the 2019 keynote panel moderator at AdvaMed’s Digital Health Conference, San Francisco, CA, and the keynote Super Session panel moderator at AdvaMed’s 2017 MedTech Conference in San Jose, CA.



Rob Kraal, Vice President and General Manager, Connected Health, Zimmer Biomet

Rob is the Vice President/General Manager of the Connected Health Group for Zimmer Biomet and resides in Grand Rapids, Michigan. The Connected Health team is focused on using digital health technology and services to help improve the patient experience and outcomes in musculoskeletal health, while making care delivery more efficient and convenient for clinicians. Rob believes that the data collected from these tools will unlock insights not previously seen before and improve the quality of care for patients around the world.

Rob has spent his entire career in healthcare. He spent the first 10 years as a clinician, running pediatric critical care units, and the last 20 years in various leadership roles in medical technology.


Sheri Dodd, Vice President and General Manager, Medtronic Care Management Services

Sheri Dodd brings 30 years of experience in the pharmaceutical, medical device, and public health sectors. Over the past 6 years she has served as vice president and general manager of Medtronic Care Management Services (MCMS). MCMS is a telehealth business which uses a combination of in-home remote patient monitoring and care management services to help patients with chronic conditions and post-acute recovery needs stay connected to their care teams and fully engaged in their care.

Ms. Dodd joined Medtronic in March 2010 and has served in clinical, health economics, and reimbursement leadership roles. Prior to Medtronic, she spent 13 years at Johnson & Johnson and 5 years at the World Health Organization. She holds master’s degrees in health economics and epidemiology from the London School of Economics and the London School of Hygiene and Tropical Medicine.

Ms. Dodd also serves as vice chair for the AdvaMed Center for Digital Health, and is a Board member of the Medical Alley Association (MN) and Tactile Medical (MN).


Chad Rohrer, Vice President and General Manager, Endoscopy Business Unit, Stryker

Chad Rohrer is the Vice President and General Manager of Stryker’s Endoscopy Global Business Unit, a $1B+ business delivering advanced visualization and integration for the surgical environment. Chad has responsibility for the business unit’s P&L, leading cross-functional teams and setting direction for the product development and business development pipeline. Chad also oversees our sports medicine, surgical visualization, design, and infrastructure businesses in our priority markets of Europe and Canada.