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7th Annual Advertising and Promotion of Medical Devices Conference

November 10, 2016 to November 11, 2016
Washington, DC
Sales and Marketing, Legal and Compliance, Coverage and Reimbursement, Regulatory

From products to consumers to regulation and new media—we’re gathering industry practitioners to take a deep dive on the opportunities and challenges of product advertising. This annual conference will teach you how to communicate your value without overstepping legal and regulatory boundaries.

FDA staff, medical technology company leaders, legal experts and public affairs professionals will lead discussions.

Agenda Topics Include:

  • Overview of the Regulation of Medical Device Advertising and Promotion
  • CDRH Office of Compliance and Medical Device Advertising
  • FTC's Authority Applied to the Regulation of Medical Devices
  • An Overview of Recent FDA Guidances and Panel Discussion
  • Working with Health Care Professionals
  • Mock Promotional Review Group Discussion
  • Labeling: General vs. Specific
  • Regulatory and Legal Considerations and Criteria when using Social Media
  • Enforcement and Compliance
  • Global Review Considerations 

Presentation slides will be sent after the conclusion of the workshop to attendees.

Speakers include the following:

  • Toni Stifano, Division of Premarket and Labeling Compliance, Office of Compliance, CDRH, FDA
  • Kendra Jones, Division of Premarket and Labeling Compliance, Office of Compliance, CDRH, FDA
  • Marlene Tandy, Assistant General Counsel, Johnson & Johnson
  • David Bloch, Principal Legal Counsel, Medtronic
  • Nina Sherak, Regulatory Affairs Labeling and Ad/Promo, Medical Products Division, W.L. Gore & Associates
  • Tony Blank, Cofounder and Senior Advisor, Barton & Blank
  • Monaya Krause, Senior Legal Director, Medtronic
  • John Kelly, Bass, Berry, & Sims
  • Nancy Stade, Partner, Sidley Austin
  • Rebecca Wood, Partner, Sidley Austin
  • Joanne Hawana, Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo
  • Katherine Norris, Director, Berkeley Research Group

Hotel & Meeting Logistics

Loews Madison Hotel
1177 15th Street NW
Washington, DC 20005

Room rate: $305. Reserve your room here.  Please note that the room block ends on Monday, October 24th.


Registration Fees

AdvaMed Member Registration: $1,595.00

Accel Member Registration: $695.00

Government and Non-Profit Registration: $695.00

Non-Member Registration: $2,095.00

Cancellation and Refund Policy
All cancellations must be received via email to Sophearay Smith at Cancellations received 10 business days or more prior to the start of the program are eligible for a full refund. There will be no refunds for cancellations received less than 10 business days prior to the start of the program, including "no shows". 

We welcome substitutions in lieu of cancellations at any time. Please contact Sophearay Smith at with the substitute's registration information. All cancellation refunds will be processed within 30 business days from date cancellation request is received.

Topics and speakers are subject to change without notice. AdvaMed reserves the right to cancel or reschedule any program, and the full registration fee will be refunded or applied to the rescheduled program in accordance with the registrant's preference. In the event of cancelled programs, AdvaMed assumes no responsibility for transportation, hotel, or other expenses incurred by registrants.