A communication with a government agency is the wrong time for an original thought! Often, industry finds itself in an antagonistic situation with government agencies or its regulators. There could be an emerging safety issue, concerns about packaging, or supply chain challenges. Whatever the issue, all too frequently, industry either ignores the problem until regulators have to act unilaterally, or they mount a fight with regulators. Effective communications should be a win for both parties. During this dynamic session, you will hear the dos and don’ts of communicating with a regulator, including examples of industry effectively working with FDA. Gain insights into how regulators think, what they value, and what experts they most want to hear. Learn to speak their language!
- How to analyze your regulatory audience so you can understand what influences them
- How to prepare for regulatory interactions
- How messages are received
- Plan for Q&A
Virginia Cox, JD
3D Coomunications LLC
Before rejoining 3D, Virginia was Associate Commissioner for the Office of External Affairs at the U.S. Food and Drug Administration (FDA). As the FDA’s highest-ranking communications officer, Virginia provided strategic leadership and communications oversight to a wide range of agency activities. While at the FDA, Cox was responsible for advising the Commissioner and other high-ranking officials on all communications related to FDA policies and activities and managing all media relations, digital media, and stakeholder outreach.
Before becoming Associate Commissioner, Virginia worked at 3D Communications providing strategic communications counsel and tactical support for clients. Virginia has also served as a special assistant to the HHS Secretary, and as the FDA Commissioner’s director of outreach and strategic initiatives. Prior to that, she was senior vice president for communications and strategic initiatives at the Consumer Healthcare Products Association. A graduate of the University of California, Los Angeles, Virginia received her law degree from the Georgetown University School of Law and is a member of the Maryland Bar.
All registrants will receive login instructions within 24 hours of the start time. All registrants will receive the recording and slides for the presentations, even if unable to participate live.
AdvaMed Member Registration: $25
Accel Member Registration: $0
Government and Non-Profit Registration: $0
Non-Member Registration: $50
Cancellation and Refund Policy
All cancellations must be received via email to firstname.lastname@example.org. Cancellations received 10 business days or more prior to the start of the program are eligible for a full refund. There will be no refunds for cancellations received less than 10 business days prior to the start of the program, including "no shows".
We welcome substitutions in lieu of cancellations at any time. Please contact us at email@example.com with the substitute's registration information. All cancellation refunds will be processed within 30 business days from date cancellation request is received.
Topics and speakers are subject to change without notice. AdvaMed reserves the right to cancel or reschedule any program, and the full registration fee will be refunded or applied to the rescheduled program in accordance with the registrant's preference. In the event of cancelled programs, AdvaMed assumes no responsibility for transportation, hotel, or other expenses incurred by registrants.