A communication with a government agency is the wrong time for an original thought! Often, industry finds itself in an antagonistic situation with government agencies or its regulators. There could be an emerging safety issue, concerns about packaging, or supply chain challenges. Whatever the issue, all too frequently, industry either ignores the problem until regulators have to act unilaterally, or they mount a fight with regulators. Effective communications should be a win for both parties. During this dynamic session, you will hear the dos and don’ts of communicating with a regulator, including examples of industry effectively working with FDA. Gain insights into how regulators think, what they value, and what experts they most want to hear. Learn to speak their language!
- How to analyze your regulatory audience so you can understand what influences them
- How to prepare for regulatory interactions
- How messages are received
- Plan for Q&A
Virginia Cox, JD
3D Communications LLC
Before rejoining 3D, Virginia was Associate Commissioner for the Office of External Affairs at the U.S. Food and Drug Administration (FDA). As the FDA’s highest-ranking communications officer, Virginia provided strategic leadership and communications oversight to a wide range of agency activities. While at the FDA, Cox was responsible for advising the Commissioner and other high-ranking officials on all communications related to FDA policies and activities and managing all media relations, digital media, and stakeholder outreach.
Before becoming Associate Commissioner, Virginia worked at 3D Communications providing strategic communications counsel and tactical support for clients. Virginia has also served as a special assistant to the HHS Secretary, and as the FDA Commissioner’s director of outreach and strategic initiatives. Prior to that, she was senior vice president for communications and strategic initiatives at the Consumer Healthcare Products Association. A graduate of the University of California, Los Angeles, Virginia received her law degree from the Georgetown University School of Law and is a member of the Maryland Bar.
The webinar will take place from 1:00-2:00pm ET on May 17, 2017.
All registrants will receive login instructions within 24 hours of the start time. All registrants will receive the recording and slides for the presentations, even if unable to participate live.
AdvaMed Member Registration: $25
Accel Member Registration: $0
Government and Non-Profit Registration: $0
Non-Member Registration: $50
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